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Biofortification

It's not as complicated as it sounds.

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Biofortification

While it may sound like one of those words you last heard in a school science chapter, the idea behind biofortification is actually very simple.

It’s about making everyday crops like rice, wheat, millet, maize, or beans naturally richer in essential nutrients like iron, zinc, vitamin A and calcium.

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How?

  • Researchers find crop varieties naturally rich in key nutrients

  • Crop varieties are combined with farmer-friendly traits such as yield, resilience and pest resistance

  • New varieties are tested for field performance, taste and usability

  • Approved varieties are multiplied and distributed for scale
Process

Biofortified Crops Can Help Deliver

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Calcium

Supports bone health, strength and growth.

Nutrient Icon

Zinc

Supports immunity, growth and recovery.

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Iron

Supports energy, focus and healthy blood function.

Not just that...

This process also supports farming communities by helping cultivate nutrient-rich crops that can create higher value and wider impact.

icon 25 Million
Farming households have access to seed and are growing nutrient-rich crops
icon 41 countries
across the world 
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The Story of

Hidden Hunger

The problem
Biofortification is trying to solve

Hunger isn't always about how much we eat. It's about what's missing from what we eat. This is called hidden hunger. It happens when a diet fills you up, but still falls short on essential micronutrients like iron, zinc, calcium and more.

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THE effects AREN'T ALWAYS OBVIOUS

They can show up as:

Front

Poor
concentration &
Reduced
productivity

Front

Anemia in
women &
adolescent girls

Front

Slow
growth &
development
in children

Front

Poor
immunity &
frequent illness

Front

Low energy
& FATIGUE

Final Content

That’s what makes biofortification important. It improves the nutritional value of everyday staples people already know, cook and eat, making better nourishment more accessible, practical and sustainable.

Not by changing food completely. But by helping the food we already rely on do a little more for us.

Biofortified

From Snack To Staple.